Kaleidoscope Secure Data Systems (KSDS) is an IT data security startup company.  Their uniquely patented technology gives them a distinct advantage in the industry for securely transferring data. While they had innovative and unique technology, KSDS did not have any branding assets or storytelling materials.

We came along and partnered with the founders and IT specialists to get a deeper understanding for how KSDS works to simplify their marketing message and visually explain their technology in an aesthetically pleasing way that their target clients would comprehend.  Through extensive research, collaboration sessions and discovery meetings, we landed on a company logo icon and branding guideline with digital and print collateral that encapsulates the technology and company meaning.